OUR VISION: To achieve excellence in providing SIMPLE & SMART SOLUTIONS to key business challenges

Our Mission

  • To facilitate in Building Brands for healthcare companies  & to maximize their ROI .
  • To help individuals to discover their hidden potential, improve performance and raise their benchmark levels.
  • To assist teams to work together, supporting one another to reach a common goal towards contributing to Organizational performance

Our Values:

  •  Customer is Emperor: We place them at the heart of our business and relentlessly meet their expectations
  • Ethics in doing business
  • Transparency in our business practices
  • Fun and Enthusiasm in work culture. Encourage innovation and creativity
  • Excellence-We constantly strive to be excellent in all that we do
Quality & reliability
Timely Delivery


Sivakumar Bellan | Director Marketing

Sivakumar Bellan is a Healthcare Brand Consultant, Corporate Trainer, Speaker [Scientific and Motivational] and a Career Counsellor …

A Pharmacy graduate from Dr.MGR Medical University, Chennai [JSS College of Pharmacy, Ooty] and Post Graduate in Marketing Management and International Business. 
25 years of experience in Pharmaceutical Marketing, Sales and Training. 
Climbed the corporate ladder from Sales Officer to Head of Marketing with Leading Pharma majors like Unichem Laboratories, Mumbai |ICI- PLC, UK | Medley Pharmaceuticals, Mumbai | ALKEM Labs, Mumbai and Panacea Biotec, Mumbai/New Delhi from 1994 to 2009. 
†Built many multi-crore brands in the therapy areas like: Antibiotics, Pain management, Cardiovascular, Anti-diabetics, Neuro-psychiatry, Respiratory, Gastroenterology, Orthopedics, Dermatologicals, Nutritionals, & Herbals. 
In 2010 started ‘SIMPLE AND SMART SOLUTIONS’ based out of Chennai, providing: Brand Solutions | Training Solutions |Recruitment Solutions| Pharma Manufacturing Solutions and Digital Solutions for the Healthcare and FMCG industry. 
One of the few Pharmaceutical Consultants in India to create more than 100 plus scientific documentaries, patient education and brand stories thru 3D animations. These scientific multimedia presentations are shown to Lakhs of doctors across India AND 50 plus countries in Asia, Africa, Latin America and 
Europe through Pharmaceutical companies for brand building.

We have done quality work for more than 50 plus Healthcare and FMCG companies and to name a few MNCs like; Nestle Nutrition, Roche Diabetes Care, Reckitt and Benckiser; Top Indian Companies with turnover more than 5000 Crores like; Mankind, Lupin, Alkem, Cipla and Mid size companies with turnover around 500 Crores like Apex, Fourrts, Tablets, TTK and many more smaller companies and start-ups. 
Appeared in Door Darshan [Podhigai TV] for LIVE interviews and spoke on topics like; Career opportunities, Job interviews and Smart Skills for Success.

Speaker in Biz-Schools, Pharmacy and Medical Colleges across India and Abroad AND trained thousands of students and hundreds of professionals on our unique program ‘SMART SKILLS FOR SUCCESS’. 
Speaker [Scientific & Motivational] in Pharmaceutical Associations like IDMA [Indian Drug Manufacturers Association], IPA [Indian Pharmaceutical Association], CIPMMA [The Consortium of Indian Pharmaceutical Manufacturers & Marketers Association] and MMA [Madras Management Association] 
Jury for the 14th MMA-All India Management Students Convention 2015 at Chennai on the topic ‘Winning Strategies of Strong Brands’.

Mentor: Dr.Sabesan. Ph.D. | Psychometrician

More than 25 years of expertise in Psychometrics

A perspicacious and resourceful professional over 25 years’ of experience in the field of education, research, training, assessment, coaching and career development.

Certified by Thomas International on Thomas personal profile analysis. Facilitator Certification in HRD by AIM INSIGHTS and Mangalore University (Approved by Ministry of HRD, Government of India). Diploma in Training & Development from the Indian Society for Training & Development, New Delhi. Author of courseware on Human Resource Management and Educational Psychology Jawaharlal Nehru Memorial Fund Award, New Delhi.

Received “Psychometric Educational Services award for the valuable services and contributions to Human Resource Development” by the Chief Minister of Pondicherry on 5th January 2008. All India Merit Awardee for first position in paper “Evaluation of Training” of Diploma in Training and Development exam conducted by Indian Society for Training and Development, New Delhi.

Mentor: Mr. P.C.Ramakrishna #1 Voice Expert in India

P.C. Ramakrishna is a veteran theatre actor and voice artist based in Chennai, India. He has acted in several plays, such as Anna Weiss, Dance Like A Man, The Good Doctor and provided voice-overs to numerous advertisements, documentaries and corporate shows. He has been a member of the English theatre group The Madras Players since 1969. While working in the industry, he hosted programs on the All India Radio, and was later approached by the Doordarshan. Ramakrishna was one of the first English news readers in Indian television.